Category: News

DUBAI, 25 JULY 2023 – Al Habtoor Motors, the exclusive distributor of Mitsubishi in the UAE, has opened its newly redesigned main showroom in Deira. As the oldest showroom in its network, this launch marks a significant milestone in Al Habtoor Motors’ journey of excellence. Following the recent major renovation and successful launch of the Sheikh Zayed Road branch, this flagship Deira showroom is in line with Mitsubishi Motors Corporation’s (MMC) Dealer Visual Identity Program.
Designed to reflect MMC’s Dealer Visual Identity Program, the Deira showroom features a captivating ‘Dynamic Slope’ that creates a powerful, dynamic image, bringing customers closer to the Mitsubishi brand. The primary color palette consists of black and grey with striking red accents, enhancing the showroom’s visual appeal.

Spanning across 1168.4 square meters, the Deira showroom boasts two floors, with the ground floor seamlessly connected to the head office. Manned by an experienced and well-trained 11-member sales team, the showroom offers a high-end retail environment to ensure exceptional customer service.

Equipped with state-of-the-art technology and digital tools, the showroom includes the Negotiation TVs that serve as discussion booths, facilitating a seamless and enjoyable customer experience. Located in the heart of Deira, adjacent to two bustling main roads, the showroom provides easy access to customers residing in Sharjah and Dubai. The welcoming reception area features a comfortable lounge and a convenient coffee counter, prioritizing customer satisfaction.

The highlight feature of the showroom is the high visibility of the vehicle display area, complemented by a designated space for showcasing the hero car. Additionally, the showroom houses a dedicated Genuine Parts department and a separate accessories section, ensuring customer convenience.

In terms of customer services, the showroom offers easy access to finance and insurance companies, as well as RTA Department, onsite, for immediate vehicle registration. Furthermore, a dedicated delivery area is available for customers to take delivery of their vehicles.
Aligned with Mitsubishi Motors Corporation’s (MMC) new corporate brand, centered around the tagline “Drive Your Ambition,” the Dealer Visual Identity Program aims to establish a consistent and unified brand identity across all customer touchpoints.

“We are proud to announce the opening of our brand-new showroom in the heart of the city!” said Mr. Karim Adnan Maksoud, Managing Director of Al Habtoor Motors. “The revamped flagship Mitsubishi Showroom in Deira, featuring the signature ‘Dynamic Slope,’ exudes a strong and energetic image. We have designed the showroom to provide an unbeatable customer experience and ensure that our cars shine as the stars of the showroom.”

The prestigious inauguration of the showroom was led by Mr. Ahmed Khalaf Al Habtoor, CEO of Al Habtoor Motors, and Mr. Masatsugu Kurahashi, Division General Manager, Europe & Middle East/Africa/South Asia Division, MMC. The event witnessed the presence of Mr. Yutaka Yano, President, Mitsubishi Motors Middle East and Africa.

About Al Habtoor Motors
Al Habtoor Motors is the exclusive distributor of Mitsubishi, FUSO, JAC, Bentley, Bugatti, and Pagani in the UAE. It is a part of the Al Habtoor Group, a diversified multi-billion-dirham business conglomerate based in the UAE. The Al Habtoor Group has extensive interests and substantial investments across various sectors, including engineering, real estate, hotels, leasing, education, publication, and automobiles.

Al Habtoor Motors, the exclusive distributor of Mitsubishi Motors in the UAE, prefaced a new chapter for the brand’s design direction with the introduction of the fourth generation of the much-anticipated Outlander flagship SUV across its showrooms.

This premium quality seven-seat crossover SUV received a complete design overhaul, improved performance that’s perfect for today’s dynamic environment, and major innovative features which enhance the overall driving experience in more ways than one! Additionally, this safety-centric model comes equipped with various advanced features.

Nearly two decades post its introduction, the Outlander continues to enjoy growing popularity, with over 2.6 million units sold worldwide.

Ravin CV, General Manager Sales at Al Habtoor Motors said, “In the UAE, Mitsubishi Motors customers look for more than just an SUV. They look for luxury, performance, utility, and versatility. The all-new Outlander offers a perfect balance of features and packages, exterior design, and interior styling. This product, with its improved attributes, will expand our customer base.

Al Habtoor Motors, the authorized distributor of Mitsubishi in UAE, won the Platinum Award from Mitsubishi Motors Middle East and Africa for its outstanding parts sales, after-sales service, and customer care.  The award was presented on 24^th May 2022 to Mr Ahmed Khalaf Al Habtoor, CEO of Al Habtoor Motors by Mr Peter Frangos, GM Aftersales marketing of Mitsubishi Motors Middle East in the presence of the senior management team from Al Habtoor and Mitsubishi.

The Business Excellence Awards program evaluates the distributors in the Middle East and Africa region in multiple business areas like Parts & Service Business Revenue, Business Development Initiatives, Customer Experience, and Operational Excellence. Al Habtoor Motors Aftersales scored a phenomenal 982 points out of 1000 to reach the top position among the Mitsubishi distributors in the Middle East and Africa region.

Over the years, Al Habtoor Motors has continued to build on its success through increased customer care, innovative marketing and excellent after-sales support.

As a client-centric business, Al Habtoor Motors has always focused on providing customers with the best choice of vehicles and high-quality after-sales support through its Parts and Service network across the UAE, highlighting the benefits of using genuine parts.

Al Habtoor Motors implemented several Aftersales initiatives to provide convenience and cost savings to the customers. The Age Based Menu Pricing introduced in March 2021 ensures that the service prices go down when the vehicle age / mileage goes up, which received tremendous response from customers. The Comprehensive Routine Maintenance Contract program introduced several years ago assures customers with peace of mind as there are no surprises while servicing the vehicle’s with cost saving.

The Al Habtoor Motors Service Centers across United Arab Emirates are open ALL SEVEN DAYS of the week providing customer convenience.

These strategic initiatives have helped Mitsubishi customers make the right choices while getting their vehicles serviced/repaired. Overall, they have significantly benefitted from maintaining their vehicles in peak condition, which enhanced their vehicle value. The Platinum Award received from Mitsubishi is a testimony to our customers’ confidence in Al Habtoor Motors Aftersales and we are glad to dedicate the award to our beloved customers, said MK Rajkumar, Director Aftersales & Training.

Al Habtoor Motors Mitsubishi, the sole authorized distributor of Mitsubishi vehicles in UAE since 1983, has been awarded the prestigious ‘Class A’ Certification for Distributor Standards for the year 2019 at the Mitsubishi Motors Middle East and Africa (MMMEA) Conference held last month in Dubai.

The program is designed to improve and enhance overall Distributor and Dealer Performance based on the evaluation of “DS99 Standards

 The custom-built area inside its Sheikh Zayed Road showroom helps visitors to connect with Mitsubishi Motors’ revolutionary Outlander Plug-in Hybrid Electric Vehicle (PHEV)

 Dubai, United Arab Emirates, March 2, 2020: In an effort to support the UAE Vision 2021, Al Habtoor Motors, official distributor of Mitsubishi Motors in the UAE, has launched a dedicated Green Zone at the Sheikh Zayed Road showroom to showcase the unparalleled capabilities of the Outlander PHEV.

A testament to its constant evolution, brilliant engineering and technological innovation the award-winning Outlander PHEV will be displayed at Al Habtoor’s Green Zone along with its charger where showroom visitors will get up close and personal with the world’s best-selling PHEV SUV.

Launched for the first time in the Middle East at the 2019 Dubai International Motor Show, the Outlander PHEV is the immediate solution for the UAE to reduce greenhouse gas without the need for infrastructural changes. The remarkable PHEV technology ensures zero fuel consumption and zero CO₂ emissions during all-electric driving.

“The Outlander PHEV paves the way to a new era of sustainable mobility and the Green Zone is our next step in our commitment to uphold the vision of the UAE government to step up the use of cleaner and sustainable energy.

Three new Mitsubishi SUV models along with a revolutionary concept car revealed at 15^th edition of the Dubai International Motor Show

Dubai, UAE – November 12, 2019: Al Habtoor Motors, the official distributor of Mitsubishi in the UAE, surprised motoring enthusiasts with the regional launch of three new SUV models at the 15th edition of the Dubai International Motor Show. Paving the way for a new era of sustainable mobility, Outlander Plug-in Hybrid Electric Vehicle (PHEV) made its Middle East debut, alongside the 2020 ASX and Montero Sport. The three new models embody the expression of Mitsubishi Motor Corporation’s (MMC) newly introduced global tagline “Drive your Ambition

Dubai, UAE, March 2019:

Al Habtoor Motors the exclusive distributor of Mitsubishi Motors in the UAE, has launched the much awaited all-new 2019 L200 pick-up truck at Habtoor Grand Resort on 4^th March. The exciting unveiling was attended by motoring enthusiasts, members of the media, fleet & business customers and top management of Al Habtoor Motors and representatives from Mitsubishi Motors Middle East and Africa.

Overview

Mitsubishi L200 has been a trusted business partner in the market for around 4 decades. 4.7 million units have been sold across 150 countries since its inception.

The New Mitsubishi L200 has been developed to embody the “Engineered Beyond Tough” key phrase which underlined its creation. Elements making it significantly more competitive include: more powerful styling that incorporates the latest iteration of the Dynamic Shield front design concept and an enhanced 4WD system that delivers improved off-road performance.

Overall, the new model features significant refinements to the durability and reliability required by the commercial customers and to the comfort and ride sought by the private owners.

Powerful “Engineered Beyond Tough

Ready to be test driven, the new SUV offers a stimulating design along with confidence-inspiring driving and technology

The all-new 2018 Eclipse Cross is a fusion of sharp coupe looks and dynamic SUV mobility with signature Mitsubishi styling, technology and driving confidence. It joins the formidable line-up of the other popular Mitsubishi SUVs like the legendary Pajero, Montero Sport, Outlander and the ASX.

The Eclipse Cross contains many all-new features including a 1.5-liter direct-injection turbo- engine, Keyless Operation, Power-sliding Panoramic roof, Electric Parking brake, Head-Up Display (HUD), Forward Collision Mitigation System (FCM), Blind Spot warning and Lane Departure warning.

A test drive was recently held at Dubai Autodrome for members of the motoring media, exclusive guests and automobile enthusiasts who put the all-new 2018 Eclipse Cross through its paces.

“The 2018 Eclipse Cross is an all-new product offering in one of the popular motoring segments in the UAE and with the addition of the Eclipse Cross, Mitsubishi is well positioned to race ahead in the SUV segment.,

Al Habtoor Motors, Mitsubishi’s official distributor in the UAE unveiled Mitsubishi Eclipse Cross – the much awaited compact crossover during this year’s Dubai Motor Show which took place from 14th to 18th November 2017. The highly-anticipated biennial motoring event in the Middle East featured more than 150 automotive manufacturers from around the world. The five day event was attended by over 108,000 visitors from over 77 countries.

Located in Hall No. 3, Al Habtoor Motors’ Stand No. 300 attracted the attention of the motoring aficionados with Mitsubishi’s new entrant. Dynamic, innovative and distinctive, the all new Mitsubishi Eclipse Cross is a fusion of sharp coupe looks and dynamic SUV mobility with signature Mitsubishi styling and performance. Powered by a direct-injection downsize turbo engine that provides superior fuel efficiency and rich torque, equivalent to a 2.4L engine. Boasting a S-AWC (Super All Wheel Control) system and high rigid body, the new compact SUV is built for rough roads and other challenging conditions while letting drivers stay in confident control with agility and quick response. The Eclipse Cross promises a new realm of driving pleasure.  The Eclipse Cross will be available in the UAE from the beginning of 2018.

Al Habtoor Motors Mitsubishi stand also had the other popular Mitsubishi SUVs like the legendary Pajero 3.8 & 3.5 versions, Outlander, ASX and Montero Sport. Additionally, the popular Mitsubishi cars like the Lancer GT & EX, Mirage and Attrage were on display at the stand.

“With the launch of the all-new Mitsubishi Eclipse Cross we will be offering our customers in the UAE a new compact SUV in our lineup.  After the successful debut at Geneva International Motor Show 2017, the new Eclipse Cross made its first appearance in the Middle East region at Dubai Motor Show 2017. We are not only thrilled to bring new vehicle to the market, but also were equally eager to meet the motoring aficionados, got direct feedback on the other Mitsubishi models and explored the new growth opportunities.” said Mr. Geoff Dowding – COO Al Habtoor Motors.

“Eclipse Cross has inherited 100 years of Mitsubishi’s experience while being the first of an all- new generation of Mitsubishi automobiles that will be rolled out over the coming years. Within the global context of our Alliance, we will reinforce the position of Mitsubishi as a premier SUV and Electric vehicle manufacturer to contribute towards the development of this alliance.” said Mr. Masahiko Takahashi – President Mitsubishi Motors Middle East & Africa.

Al Habtoor Motors Mitsubishi has earned yet another prestigious accolade as the popular Japanese vehicle brand has been awarded the “Best Value for Money” car brand by Filipino Times.

Voted by the Filipino community in the UAE, the award was received by C. V. Ravin, General Manager, Al Habtoor Motors Mitsubishi during the annual event that was held at JW Marriot Marquis, Business Bay on 11^th August 2017.

Speaking about the award C. V. Ravin added “We at Al Habtoor Motors have always strived to offer our customers with the best value for their money. Mitsubishi vehicles are renowned for their reliability and ease of maintenance.”

The Filipino Times Awards is an annual gathering of the who’s who of UAE’s Filipino community in a glitterati red-carpet event in honour of exemplary Filipinos and in recognition of top brands which Filipinos love.

Al Habtoor Motors Mitsubishi was nominated in the Brand Category and was voted to victory by the public after being shortlisted.