Al Habtoor Motors Aftersales wins top honors at the Mitsubishi Aftersales Business Excellence Awards

Al Habtoor Motors, the authorized distributor of Mitsubishi in UAE, won the Platinum Award from Mitsubishi Motors Middle East and Africa for its outstanding parts sales, after-sales service, and customer care.  The award was presented on 24th May 2022 to Mr Ahmed Khalaf Al Habtoor, CEO of Al Habtoor Motors by Mr Peter Frangos, GM Aftersales marketing of Mitsubishi Motors Middle East in the presence of the senior management team from Al Habtoor and Mitsubishi.

The Business Excellence Awards program evaluates the distributors in the Middle East and Africa region in multiple business areas like Parts & Service Business Revenue, Business Development Initiatives, Customer Experience, and Operational Excellence. Al Habtoor Motors Aftersales scored a phenomenal 982 points out of 1000 to reach the top position among the Mitsubishi distributors in the Middle East and Africa region.

Over the years, Al Habtoor Motors has continued to build on its success through increased customer care, innovative marketing and excellent after-sales support.

As a client-centric business, Al Habtoor Motors has always focused on providing customers with the best choice of vehicles and high-quality after-sales support through its Parts and Service network across the UAE, highlighting the benefits of using genuine parts.

Al Habtoor Motors implemented several Aftersales initiatives to provide convenience and cost savings to the customers. The Age Based Menu Pricing introduced in March 2021 ensures that the service prices go down when the vehicle age / mileage goes up, which received tremendous response from customers. The Comprehensive Routine Maintenance Contract program introduced several years ago assures customers with peace of mind as there are no surprises while servicing the vehicle’s with cost saving.

The Al Habtoor Motors Service Centers across United Arab Emirates are open ALL SEVEN DAYS of the week providing customer convenience.

These strategic initiatives have helped Mitsubishi customers make the right choices while getting their vehicles serviced/repaired. Overall, they have significantly benefitted from maintaining their vehicles in peak condition, which enhanced their vehicle value. The Platinum Award received from Mitsubishi is a testimony to our customers’ confidence in Al Habtoor Motors Aftersales and we are glad to dedicate the award to our beloved customers, said MK Rajkumar, Director Aftersales & Training.

Al Habtoor Motors Mitsubishi Awarded ‘Class A’ Certification

Al Habtoor Motors Mitsubishi, the sole authorized distributor of Mitsubishi vehicles in UAE since 1983, has been awarded the prestigious ‘Class A’ Certification for Distributor Standards for the year 2019 at the Mitsubishi Motors Middle East and Africa (MMMEA) Conference held last month in Dubai.

The program is designed to improve and enhance overall Distributor and Dealer Performance based on the evaluation of “DS99 Standards” that will rank the business on a scale of ‘A’ to ‘D’ with an expectation that all distributors will achieve a minimum ‘B’ level or higher.

Mr. Anan Nimer, After-sales Director of Al Habtoor Motors, said: “I am truly proud of our Al Habtoor Motors team. Their achievements year after year demonstrate their competence in managing the intricate operations of a global brand like Mitsubishi and prove their unparalleled devotion to offering Best Customer Experience across the UAE.”

From left to right

Shuji Takeuchi, Tomoki Yanagawa, Keloth Chandran, Anan Nimer, Mohd Subhi, Masahiko Takahashi and Peter Frangos

Al Habtoor Motor’s Green Zone complements the new era of sustainable mobility

 The custom-built area inside its Sheikh Zayed Road showroom helps visitors to connect with Mitsubishi Motors’ revolutionary Outlander Plug-in Hybrid Electric Vehicle (PHEV)

 Dubai, United Arab Emirates, March 2, 2020: In an effort to support the UAE Vision 2021, Al Habtoor Motors, official distributor of Mitsubishi Motors in the UAE, has launched a dedicated Green Zone at the Sheikh Zayed Road showroom to showcase the unparalleled capabilities of the Outlander PHEV.

A testament to its constant evolution, brilliant engineering and technological innovation the award-winning Outlander PHEV will be displayed at Al Habtoor’s Green Zone along with its charger where showroom visitors will get up close and personal with the world’s best-selling PHEV SUV.

Launched for the first time in the Middle East at the 2019 Dubai International Motor Show, the Outlander PHEV is the immediate solution for the UAE to reduce greenhouse gas without the need for infrastructural changes. The remarkable PHEV technology ensures zero fuel consumption and zero CO₂ emissions during all-electric driving.

“The Outlander PHEV paves the way to a new era of sustainable mobility and the Green Zone is our next step in our commitment to uphold the vision of the UAE government to step up the use of cleaner and sustainable energy.”, said C.V. Ravin, General Manager Sales – Mitsubishi, Al Habtoor Motors.

The Outlander PHEV employs two electric motors, one at each axle and a powerful 2.4-litre Atkinson-cycle petrol engine with enhanced fuel efficiency and improved noise reduction that work together to optimize performance according to driving preferences. Working together, the twin motors and petrol engine outperform a 3.0-litre petrol engine.

PHEV Technology

PHEV is a hybrid electric vehicle equipped with a battery that can be recharged by either plugging it into an external source of electric power, or by its on-board engine and generator. Just like all-electric vehicles, plug-in hybrids discharge cleaner emissions from the tailpipe having sent power to the generators powering the electricity grid of the vehicle. Charging the battery from the grid consumes significantly less petrol than using the on-board engine, resulting in fewer CO2 emissions.

By synchronizing the twin motors and the engine, EV, Series Hybrid and Parallel driving modes are seamlessly changed for optimized low CO2 emissions experience. The quiet, smooth and zero-emission EV mode is ideal for daily commute, the Outlander PHEV can achieve best speed of 135 km/h while utilizing the electric motors only.

Series Hybrid mode is activated when the battery charge is running low and/or the vehicle needs more power for acceleration, the engine operates as a generator to supply electricity to the twin motors.

Parallel mode engages at high speed driving using the engine with assistance from the motors when extra power is required while simultaneously charging the battery.

The newly introduced Battery Management features provide utmost liberty to choose between Save mode, where the engine maintains battery charge level for later use. While the Charge mode will keep charging the battery, the EV Priority mode will only use the battery until charge drops to an extremely low level.

Also new to the Outlander PHEV is the Twin Motor 4WD feature which allows to select Normal, Sand and Lock modes depending on road conditions. The new separate Sport Mode switch is available for quicker response and agile maneuverability.

To test drive the Outlander PHEV book an appointment online at or by calling 800 254228667

Al Habtoor Motors makes an impressive presence at the largest Motor Show in the MENA Region

Three new Mitsubishi SUV models along with a revolutionary concept car revealed at 15th edition of the Dubai International Motor Show

Dubai, UAE – November 12, 2019: Al Habtoor Motors, the official distributor of Mitsubishi in the UAE, surprised motoring enthusiasts with the regional launch of three new SUV models at the 15th edition of the Dubai International Motor Show. Paving the way for a new era of sustainable mobility, Outlander Plug-in Hybrid Electric Vehicle (PHEV) made its Middle East debut, alongside the 2020 ASX and Montero Sport. The three new models embody the expression of Mitsubishi Motor Corporation’s (MMC) newly introduced global tagline “Drive your Ambition”.

The New Outlander PHEV: Today, in an effort to meet global environmental challenges, Mitsubishi’s flagship Outlander PHEV made its debut in the Middle East. The PHEV technology has delivered important breakthroughs in cruising range. The Outlander PHEV contributed to fewer CO2 emissions and offers customers a silent drive. Until this moment, the Outlander PHEV is Europe’s best-selling plug-in hybrid vehicle with more than 100,000 units sold across Europe. The cumulative sales of over 200,000 units worldwide make the Outlander PHEV the world’s best-selling PHEV SUV.

The Outlander PHEV features three different driving modes including NORMAL, 4WD LOCK and a SPORT mode which give the driver more direct control for greater driving pleasure on winding roads. The exterior of the car enjoys LED tech-look headlamps, rectangular front fog lamp bezels, substantial front grille with the Dynamic Shield visual identity, and a front center cover skid plate. The elaborate multi-spoke two-tone design of the new 18-inch alloy wheels, and the large rear spoiler give the car a sharper and more sophisticated look.

The New 2020 ASX: Designed for the city, the versatile compact SUV is perfect for everyday use as well as exciting adventures. The ASX enjoys excellent handling and easy drivability, thanks to its lightweight and compact body.

Available in both two and four-wheel-drive variants, the ASX is powered by a 2.0L MIVEC 16-valve engine mated to an INVECS -III CVT with 6-speed Sports Mode. The ASX also delivers reassurance and safety, with features such as RISE impact safety body and a Forward Collision Mitigation (FCM) braking system.

Bringing an evolution to Mitsubishi’s Dynamic Shield front design concept, the bumper embraces a central protective shape from both sides and the squared horizontal and vertical line treatment of the grille and the skid plate under the bumper express strength and toughness. The new styling makes the hood deeper, adding to the presence projected by the front end.

The Smartphone-link Display Audio (SDA) has seen several improvements and now offers more advanced connectivity. The 8” SDA can now display real-time traffic information which can be accessed by connecting it to the internet using a smart phone.

The New 2020 Montero Sport: Mid-size SUV, the new Montero Sport adopts a more refined, powerful appearance, complemented with a refreshed interior that delivers quality and comfort. Overall enhanced cabin technology with newly adopted easy-to-read 8-inch color LCD meter, and a Power Tailgate that allows users to open and close the tailgate with a smartphone app.

Mitsubishi’s signature Dynamic Shield front view design concept has further evolved on the new Montero Sport, securing good visibility, emphasizing the sense of wideness with the headlights continuing from the front grille and the combination lamps at the bumper corners. The higher hood of the vehicle exhibits a deeper front face, while a more solid, powerful chrome part design projects a more refined, sophisticated appearance.

The Montero Sport’s refreshed floor console and soft padded interior door handles enhance the overall interior look with quality and comfort. The storage tray sits under the floor console and is accessible from both left and right sides. New AC power outlet added on the existing USB plug at the console rear panel to improve usability for all passengers.

Enhanced safety features include the addition of Lane Change Assist (LCA) and Rear Cross Traffic Alert (RCTA) functions. The new Montero Sport retains the Super-Select 4WD-II system that delivers optimal traction for all surfaces and confidence-inspiring handling characteristics. The off-road mode with a newly designed switch on 4WD models elevates all-terrain performance and self-extraction capability through the integrated control of engine output, transmission settings and brake power.

Al Habtoor Motors launches the all-new L200 pick-up truck in the UAE

Dubai, UAE, March 2019:

Al Habtoor Motors the exclusive distributor of Mitsubishi Motors in the UAE, has launched the much awaited all-new 2019 L200 pick-up truck at Habtoor Grand Resort on 4th March. The exciting unveiling was attended by motoring enthusiasts, members of the media, fleet & business customers and top management of Al Habtoor Motors and representatives from Mitsubishi Motors Middle East and Africa.


Mitsubishi L200 has been a trusted business partner in the market for around 4 decades. 4.7 million units have been sold across 150 countries since its inception.

The New Mitsubishi L200 has been developed to embody the “Engineered Beyond Tough” key phrase which underlined its creation. Elements making it significantly more competitive include: more powerful styling that incorporates the latest iteration of the Dynamic Shield front design concept and an enhanced 4WD system that delivers improved off-road performance.

Overall, the new model features significant refinements to the durability and reliability required by the commercial customers and to the comfort and ride sought by the private owners.

Powerful “Engineered Beyond Tough” Design

The New Mitsubishi L200 presents a revitalized design under the concept “Rock Solid” that embodies, both inside and out, the full essence of its “Engineered Beyond Tough” development key phrase – a toughness fully underpinned by engineering prowess and knowhow.

The front face incorporates the new-generation “Dynamic Shield” front design concept. The high engine hood line and beefier-looking lamps located higher up give the new model a more powerful and imposing front face.

Its newly sculpted body curves with contrasting sharp lines, extended wheel flares and bright accents symbolize the strength of a Mitsubishi Motors’ truck and add modernity. The lighting and bumper parts become part of the tough design, framing the front and rear designs and adding visual width.

“The New L200 is one of our most important models and we are pleased to launch it in UAE. We are confident that it will continue to meet the diverse requirements of our customers who are looking for a modern and reliable pickup for their business needs. The New L200 is available now at all Al Habtoor Motors Mitsubishi Showrooms”, said C.V. Ravin – General Manager Sales at Al Habtoor Motors.

Mitsubishi Al Habtoor Motors launches the all-new Eclipse Cross across its showrooms in the UAE

Ready to be test driven, the new SUV offers a stimulating design along with confidence-inspiring driving and technology

The all-new 2018 Eclipse Cross is a fusion of sharp coupe looks and dynamic SUV mobility with signature Mitsubishi styling, technology and driving confidence. It joins the formidable line-up of the other popular Mitsubishi SUVs like the legendary Pajero, Montero Sport, Outlander and the ASX.

The Eclipse Cross contains many all-new features including a 1.5-liter direct-injection turbo- engine, Keyless Operation, Power-sliding Panoramic roof, Electric Parking brake, Head-Up Display (HUD), Forward Collision Mitigation System (FCM), Blind Spot warning and Lane Departure warning.

A test drive was recently held at Dubai Autodrome for members of the motoring media, exclusive guests and automobile enthusiasts who put the all-new 2018 Eclipse Cross through its paces.

“The 2018 Eclipse Cross is an all-new product offering in one of the popular motoring segments in the UAE and with the addition of the Eclipse Cross, Mitsubishi is well positioned to race ahead in the SUV segment.,” said Mr. C.V. Ravin, General Manager Sales – Mitsubishi, Al Habtoor Motors.  “Its distinctive styling, advanced technology and exciting performance, made the Eclipse Cross very appealing to all those who test drove the Eclipse Cross at Dubai Autodrome.”, he added.


Available in three variants, the Mitsubishi Eclipse Cross aims to appeal to style-conscious drivers with its sharp coupé looks and muscular SUV stance, which delivers an enjoyable, reassuring feel that elevates the driving experience.


The sharp and dynamic form of the all-new Eclipse Cross is distinguished by its wedge profile with its bold beltline and strong character line; a forward raked rear window; the sharply truncated rear gate and short overhang; and muscular wings that contribute to an athletic appearance.

The front design features Mitsubishi’s trademark Dynamic Shield concept, which refers to the protective shield shape visually formed by the black central area and highlighted by bold bright work on either side of the grill. Distinctive auxiliary lamps are recessed deep in the front fascia adding drama and sophistication to the SUV’s front-on appearance.

At the rear, the high-mounted, stretched rear lamps divide the rear window into eye-catching upper and lower segments and when illuminated the tubular LED and central LED brake lights form a single bar of light running across the tail, giving the Mitsubishi Eclipse Cross a broad and unmistakable appearance from the rear. The Mitsubishi Eclipse Cross also heralds the arrival of a new red body colour. The standard coating is layered with semi-transparent red and clear coating, and this creates high levels of colour saturation with a highly-refined finish.

Inside, the new SUV’s dashboard is shaped using horizontal lines, with silver metal frames and a black and silver monotone colour scheme helping create a sense of refinement that is both dynamic and sporty. With its Rockford Fosgate Sound System that delivers the music reproduction of a quality home system and new Head Up Display, the futuristic cockpit inspires a sense of excitement for the driver. For maximum comfort and flexibility, the rear seat features a 60:40 split with long slide-and-recline adjustment.


Forward Collision Mitigation

Utilising the same laser radar technology as adaptive cruise control, collision mitigation technology keeps a constant eye on the road ahead and warns the driver should an impact risk be detected, both from traffic or pedestrians.

Lane Departure Warning

Cameras built into the front of the vehicle detect when the vehicle drifts out of lane and a warning is issued to the driver.

Blind Spot Warning

By detecting vehicles in the blind spot and alerting the driver in the mirrors this system helps to enhance safety and reduce accidents.

Front and Rear Parking Sensors

Helping you detect those out of sight obstacles the Eclipse Cross is fitted with front and rear parking sensors.

7 Airbags

To keep occupants safe in the event of a collision, the Eclipse Cross comes with a 7-airbag system to provide protection from all sides.

Rear Cross Traffic Alert

The Rear Cross Traffic Alert system lets the drivers know if they are about to back into oncoming cross traffic. This feature is especially helpful when pulling out of a tricky driveway or manoeuvring in a crowded car park.


Al Habtoor Motors launches Mitsubishi’s new brilliantly designed compact SUV crossover at the largest Motor Show in the MENA Region

Al Habtoor Motors, Mitsubishi’s official distributor in the UAE unveiled Mitsubishi Eclipse Cross – the much awaited compact crossover during this year’s Dubai Motor Show which took place from 14th to 18th November 2017. The highly-anticipated biennial motoring event in the Middle East featured more than 150 automotive manufacturers from around the world. The five day event was attended by over 108,000 visitors from over 77 countries.

Located in Hall No. 3, Al Habtoor Motors’ Stand No. 300 attracted the attention of the motoring aficionados with Mitsubishi’s new entrant. Dynamic, innovative and distinctive, the all new Mitsubishi Eclipse Cross is a fusion of sharp coupe looks and dynamic SUV mobility with signature Mitsubishi styling and performance. Powered by a direct-injection downsize turbo engine that provides superior fuel efficiency and rich torque, equivalent to a 2.4L engine. Boasting a S-AWC (Super All Wheel Control) system and high rigid body, the new compact SUV is built for rough roads and other challenging conditions while letting drivers stay in confident control with agility and quick response. The Eclipse Cross promises a new realm of driving pleasure.  The Eclipse Cross will be available in the UAE from the beginning of 2018.

Al Habtoor Motors Mitsubishi stand also had the other popular Mitsubishi SUVs like the legendary Pajero 3.8 & 3.5 versions, Outlander, ASX and Montero Sport. Additionally, the popular Mitsubishi cars like the Lancer GT & EX, Mirage and Attrage were on display at the stand.

“With the launch of the all-new Mitsubishi Eclipse Cross we will be offering our customers in the UAE a new compact SUV in our lineup.  After the successful debut at Geneva International Motor Show 2017, the new Eclipse Cross made its first appearance in the Middle East region at Dubai Motor Show 2017. We are not only thrilled to bring new vehicle to the market, but also were equally eager to meet the motoring aficionados, got direct feedback on the other Mitsubishi models and explored the new growth opportunities.” said Mr. Geoff Dowding – COO Al Habtoor Motors.

“Eclipse Cross has inherited 100 years of Mitsubishi’s experience while being the first of an all- new generation of Mitsubishi automobiles that will be rolled out over the coming years. Within the global context of our Alliance, we will reinforce the position of Mitsubishi as a premier SUV and Electric vehicle manufacturer to contribute towards the development of this alliance.” said Mr. Masahiko Takahashi – President Mitsubishi Motors Middle East & Africa.

Al Habtoor Motors Mitsubishi awarded the best value for money car brand at The Filipino Times Awards 2017

Al Habtoor Motors Mitsubishi has earned yet another prestigious accolade as the popular Japanese vehicle brand has been awarded the “Best Value for Money” car brand by Filipino Times.

Voted by the Filipino community in the UAE, the award was received by C. V. Ravin, General Manager, Al Habtoor Motors Mitsubishi during the annual event that was held at JW Marriot Marquis, Business Bay on 11th August 2017.

Speaking about the award C. V. Ravin added “We at Al Habtoor Motors have always strived to offer our customers with the best value for their money. Mitsubishi vehicles are renowned for their reliability and ease of maintenance.”

The Filipino Times Awards is an annual gathering of the who’s who of UAE’s Filipino community in a glitterati red-carpet event in honour of exemplary Filipinos and in recognition of top brands which Filipinos love.

Al Habtoor Motors Mitsubishi was nominated in the Brand Category and was voted to victory by the public after being shortlisted.

Al Habtoor Motors joins hands with Dubai Economy to launch ‘Consumer Happiness Counters’

Al Habtoor Motors, in co-operation with the Dubai Economy, has opened ‘Consumer Happiness Counter’ at the Mitsubishi showroom on Sheikh Zayed Road. The initiative is meant to provide an improved buying experience and as an outlet for customers to have their concerns and grievances addressed quickly and efficiently.

Al Habtoor Motors’ Dubai showrooms and workshops for Bentley, Bugatti, Mclaren, FUSO, Chery and JAC, in addition to Mitsubishi, will all have the Consumer Happiness Counters.

The Counters form part of the larger initiative of Al Habtoor Motors as well as Dubai Economy’s strategic goal to improve customer care across the emirate.

Abdullatif Al Marzouqi, Senior Manager of Consumer Awareness at Dubai Economy as well as representatives from Al Habtoor Motors, including Mr. Anan Nimer after Sales Director, Mr. Ravin CV- Mitsubishi Sales General Manager and Ms. Sujata Dutta- Mitsubishi CRM General Manager attended the opening of the Consumer Happiness Counter at Mitsubishi showroom.

Ms. Sujata Dutta, General Manager – CRM at Al Habtoor Motors, said: “Al Habtoor Motors is happy to participate in this initiative with the Dubai Economy. Customer care is fundamental to our business and we are constantly trying to improve ourselves on this front. It was with this intention that we launched ‘Miles of Smiles’ initiative two years ago, which is based on the five pillars of valuing customer relationship, safety, investment, time and feedback. It is our company philosophy to ensure that we provide our customers with the best products and services that will guarantee a high level of satisfaction in their motoring experience.”


Abdullatif Al Marzouqi said: “Dubai Economy constantly endeavours to enhance the overall customer experience. Our aim is to eliminate barriers for consumers and businessmen so as to make Dubai more competitive and enable sustainable economic development. We look forward to enhancing our co-operation with businesses in Dubai to reinforce the emirate’s leadership in customer care.”

Staff at Al Habtoor deal with customers with professionalism, integrity, honesty, efficiency and eagerness, Ms Dutta said. Frontline sales and service staff at Al Habtoor Motors have been extensively trained over the past two years to enable them to provide improved customer service.




Al Habtoor Motors rewards 10 Mitsubishi customers of “Pick your deal” Ramadan Promotion with Lancer EX Cars

Al Habtoor Motors, Mitsubishi’s official dealer in the UAE, announced the names of the ten winners of its Ramadan Promotion who won Lancer EX cars. They include Sultan Murshed Esmaeel Alastad, Ramy Mohamed Tawadros Badros, Tapas K. Roychowdhory, Rana Caye Garces, Mohamed Reda Saad Zaghlool, Raymond Scholly Michelle, Mahmoud Amir Elsaid Elbana,  Sharaf Mohamed Shafik, Afroze Ahmed and  Amal Joseph Athirakulangara.


An elated Sharaf Mohamed Shafik commented, “Al Habtoor Motors has offered me the best value during the holy month. I was out shopping for my favourite Pajero and now I have a Lancer EX which my wife likes a lot. We now have two vehicles in the family for the price of one.”


Apart from the great value, Al Habtoor Motors Ramadan promotion offered Mitsubishi customers greater savings on the prices of the entire fleet of Mitsubishi passenger cars.  The “Pick your deal” promotion has garnered such an immense interest amongst customers that it has been extended due to the popular demand.


Mitsubishi passenger cars continue to be offered with added convenience like 4 months/120 days deferred payment and other benefits which include Zero Deposit, Free Insurance, Free 5 Years/100,000 Km Warranty, Free Service up to 50,000 km and Free Llumar Tinting & ScotchgardTM Upholstery Protection.

“Ramadan is always a special time and this year Al Habtoor Motors has made it a very rewarding one. Winning a Lancer EX car has made my decision to go for the Montero Sport a very special one.”, added another proud winner Amal Joseph.