Al Habtoor Motors officially opens One of the biggest Mitsubishi showroom complexes in the world!February 1, 2014
In keeping with its commitment to offer its Mitsubishi customers a superlative vehicle buying experience and in line with its vision to expand its presence in the United Arab Emirates, Al Habtoor Motors recently opened one of the world’s largest Mitsubishi showroom in Mussafah, Abu Dhabi.
The 100 Million Dirham investment which features a three-storied, state of the art showroom complex spanning a total area of 200,000 sq/ft, was launched in the presence of Mr. Sultan Al Habtoor, President of Al Habtoor Motors, Mr. Ahmed Al Habtoor, CEO of Al Habtoor Motors, Mr. Hiroshi Harunari, Executive Vice President, MMC and senior management of Al Habtoor Motors on 5th November 2014 Mr. Sultan Al Habtoor presented an honorary trophy to Mr. Hiroshi Harunari as a symbol of a long- standing and respected relationship as they both unveiled the plaque, thereby marking the launch of the facility.
“We have launched the most ambitious and aggressive expansion plan that aims to enhance the stature of Mitsubishi in the UAE. Mussafah has experienced an exponential growth both as an industrial as well as a residential hub of Abu Dhabi. The growing city offers an immense potential as there’s an increased demand for quality commercial and passenger vehicles. Foreseeing the growth opportunity for Mitsubishi, we decided to invest in long term growth.
We have also invested a whopping 40 million Dirhams in a brand new 3S (Vehicle sales, Service, Parts & Body shop) Mitsubishi facility in Al Ain. This facility will span across a massive area of 77,350 sq/ft and is estimated to be launched in December 2014.” said an enthusiastic Karl Hamer, Managing Director of Al Habtoor Motors.
While Mitsubishi commercial vehicles are showcased on the top floor, the first floor features the offices and the pre-approved vehicles segment of Al Habtoor Motors along with the service and parts section on the ground floor. The showroom reflects Mitsubishi’s winning spirit and features large display areas for the entire range of Mitsubishi vehicles. The showroom design focuses on sporty elegance and customer convenience. Al Habtoor Motors has constantly strived to offer its clients some of the finest automobiles backed by efficient after sales service, which is why the Mitsubishi showroom also features a separate service and parts section in the same facility.
“Here in the UAE, Mitsubishi and Al Habtoor Motors continue to share decades long relationship of success and trust. Together, we share a rather special relationship with the people of the UAE. Driven by professionalism, quality and the highest standards of customer service, Al Habtoor Motors has set high standards for the industry’s benchmark. As the company grows from strength to strength, more expansions are underway to add up to the existing showrooms and parts & service facilities.” added Mr. Sultan al Habtoor, President of Al Habtoor Motors.
We are proud of our association with Al Habtoor Motors. We at Mitsubishi Motors Corporation (MMC) understand that a great product must be backed by strong marketing, sales and after sales support. We are delighted that Al Habtoor Motors continues to expand its network to offer its customers exceptional sales and after sales facilities thus enabling Mitsubishi to maintain its leading position in the UAE market as well as the region.” said Mr. Hiroshi Harunari – Executive Vice President, MMC.