Al Habtoor Motors marks its presence at the largest Motor Show with a host of new Mitsubishi models

February 1, 2013


Al Habtoor Motors, the World’s No. 1 Mitsubishi dealer, marked its presence at Dubai International Motor Show – the region’s biggest motor show with host of new models from Mitsubishi. The five day high octane event is the MEASA region’s only interactive showcase which attracted the who’s who of the global automotive community and featured the world’s leading names in the automobile industry. For Al Habtoor Motors, the Dubai International Motor Show has always been an ideal venue to introduce the latest Mitsubishi models.

As the exclusive distributor for Mitsubishi Motors in the UAE, Al Habtoor Motors exhibited its entire range of passenger vehicles including the Mirage, new Outlander 2014 and the Mitsubishi Attrage which is slated to be launched later during the year.

The Attrage is Mitsubishi’s next-generation global subcompact sedan that is going be launched for the first time in the UAE. It is powered by a 1.2 liter MIVEC engine with 80 PS and 106 N-m torque, plus a low 915 kg kerb weight for an impressive 21 km per litre economy. The Attrage comes with either a five-speed manual (on the base GL variant) or an INVECS-III CVT transmission.

“We are also looking forward to launch the all new Mitsubishi Attrage 2014, which will be available in all Al Habtoor Motors-Mitsubishi showrooms in the future. The all new Mitsubishi Attrage 2014 is a completely new model in Mitsubishi product line and is suitable to the needs of eco-friendly consumers who want to minimize environmental impact while maximizing driving exhilaration. Compact, spacious and stylish, it delivers splendid cost performance and class-leading fuel efficiency without compromising on power, comfort and passenger protection. It is the right car of our times!” continued Mr. Joe Rogan.

One of the star attractions at the Al Habtoor Motors stand was the recently launched stylish Mirage hatchback. The Mirage is powered by a 1.2 liter 12-valve 3-cylinder engine producing a maximum 78 Psi and 100 N-m torque and offers an economical 21 km per liter fuel economy.

The Al Habtoor Motors stand also unveiled the all-new 2014 Outlander for its official UAE debut. Lighter, more fuel efficient and with even more control, the 2014 Outlander has been redesigned from the ground up. For those who appreciate the finer things, the 2014 Outlander features all-new premium surfaces such as a soft-touch instrument panel, available wood grain trim and gloss black center console.

“Mitsubishi Outlander 2014 showcases a new shape during the Dubai International Motor Show 2013. Redesigned from the ground up, it features a choice of fuel efficient MIVEC engines along with our innovative new ECO Drive Assist System that helps you drive even more efficiently. Add the unrivaled stability of Super All-Wheel Control as an available option on both the top-flight and mid-level trims and you get a CUV you have to see to believe.” said Mr. Joe Rogan, Sales Director of Al Habtoor Motors.

Al Habtoor Motors treated off road enthusiasts to the iconic Off-road edition of the legendary Mitsubishi Pajero. The Mitsubishi Pajero is the most capable Sports Utility Vehicle (SUV) and is known world over for its off-road capabilities. “The aim of showcasing the Off-road edition is to prove to the customer that whatever terrain he or she may be in, with a Pajero it becomes a paved road.” added Mr. Joe Rogan.